Fifteen years in. Starting over, on purpose.

I started as a designer. Fifteen years ago that meant logos, layouts and print files; soon it meant websites, and websites meant WordPress. I spent over a decade building sites with WordPress and Elementor, first for my own clients, then on agency work with Made by Proxy, where I built and looked after a long run of client sites end to end.

Along the way I went deep into real estate marketing: landing pages for developments, virtual tours, CGI visuals, branding and brochures. That work taught me the whole arc of a launch, from the first sketch to the page that actually converts.

Then, across 2025 and 2026, I rebuilt how I work around AI. Not as a gimmick but as the production line itself: research, copy, design, code and QA, with AI in the loop at every step. Working that way I designed and shipped Orbit, TrackTrendy, SendMerlin, Roundmark and more, solo, alongside client sites that now go live in weeks.

I work from Warsaw now, a long way from where I started in Mauritius, as part of the re.make collective. This site is the method eating its own cooking: written AI-first, edited through Orbit CMS, measured with TrackTrendy.